Whole Milk Powder Market Analysis

Whole Milk Powder Market Analysis Report: Insights by Type, Application, and Region – Forecast Through 2032

Report ID: GMRI0002 | Published Date: Oct 2020 | Report Format: PDF

Price : $3500

Global Whole Milk Powder Market Overview
The global market for whole milk powder was valued at USD 18.54 billion in 2023 and is anticipated to reach USD 24.6 billion by 2032, growing at a compound annual growth rate (CAGR) of 3.14% from 2024 to 2032. This growth is primarily driven by the increasing use of whole milk powder across multiple industries and a growing consumer focus on health and nutrition.

Increasing Demand from the Food & Beverage Sector Driving Market Growth

The global whole milk powder market is experiencing notable growth, largely fueled by increasing demand from the food and beverage industry. Whole milk powder is widely used across the globe due to its nutritional content and versatility in applications such as infant formulas, baked goods, confectionery, savory items, and dairy-based beverages.

As a cost-effective and shelf-stable alternative to liquid milk, whole milk powder can be easily reconstituted and serves as a reliable source of both fat and non-fat milk solids. It plays a vital role in enhancing the texture, flavor, and stability of products such as yogurts, milk drinks, sauces, soups, salad dressings, and bakery items.

The presence of dairy proteins in whole milk powder contributes significantly to product quality. These proteins help create stable fat emulsions and offer a neutral taste profile that integrates well with other ingredients. Furthermore, during baking and cooking, interactions between dairy proteins and lactose help develop appealing flavors and textures.

Its water retention capacity and binding abilities make it an ideal ingredient in products like custards, dough, and soups, allowing manufacturers to achieve desirable consistency and extend shelf life.

Whole milk powder is especially beneficial for children, teens, and fitness-conscious consumers such as bodybuilders due to its rich content of essential nutrients like calcium, vitamin B12, vitamin C, thiamin, and high-quality protein — all crucial for bone health and muscle regeneration.

From a logistics perspective, using powdered milk instead of liquid helps lower transportation and storage costs. Proper packaging, including nitrogen-flushed (N₂) environments, prevents fat oxidation and extends shelf life by up to six months. Its ability to be stored without refrigeration and its compact packaging offer significant cost savings and operational efficiency — making it an attractive solution for manufacturers.

Market Segmentation by Type

By Type, the market is segmented into Organic and Conventional whole milk powder. The Organic segment is witnessing faster growth due to increasing consumer preference for natural, additive-free products. As health-consciousness and demand for functional, nutrient-rich foods rise, the organic whole milk powder category is expected to see continued expansion.

Whole Milk Powder Market: Application Insights

The Whole Milk Powder market is segmented by application into Bakery & Confectionery, Infant Nutrition, Nutritional Foods, Beverages, and Others.

Among these, the Bakery & Confectionery segment holds the largest share. Whole milk powder is widely utilized in baking due to its ability to enhance flavor, texture, and nutritional content. Its popularity has surged with the growing preference for convenient and ready-to-eat foods—particularly among working women—who seek quick, nutritious meal options. This shift in consumer behavior is significantly contributing to the segment's growth and driving the overall expansion of the whole milk powder market.

Whole Milk Powder Market: Regional Insights

Geographically, the market is analyzed across North America, Europe, Asia-Pacific, and the Rest of the World.

Europe currently leads the global whole milk powder market. This dominance is fueled by increasing consumer awareness around nutritional food products and a strong preference for traditional dairy-based items. The region also benefits from substantial milk and cheese exports, which further reinforce its market position.

Within Europe:

Germany represents the largest contributor to market share.
The United Kingdom is noted as the fastest-growing market, owing to rising demand for health-oriented dairy products.

Other prominent countries covered in the market analysis include the United States, Canada, France, Italy, Spain, China, Japan, India, Australia, South Korea, and Brazil—each contributing uniquely to the global landscape based on consumption patterns and industrial development.

Whole Milk Powder Market Overview by Region (2022-2032)

The North American whole milk powder market ranks as the second-largest globally, driven by high disposable incomes and evolving consumer lifestyles. A wide variety of fortified whole milk powder products are readily available in this region. Interestingly, the U.S. dominates the European whole milk powder market share.

In the Asia-Pacific region, the whole milk powder market is anticipated to experience the fastest growth between 2023 and 2032. This growth is attributed to a rising preference for packaged foods coupled with a rapidly increasing population. China leads in market share within this region, while India stands out as the fastest-growing market for whole milk powder.

Key Players and Competitive Landscape

Major players in the whole milk powder market are focusing significantly on research and development to diversify their product offerings, fueling market expansion. Companies are actively pursuing strategies such as new product launches, mergers and acquisitions, partnerships, and increased investments to broaden their market presence. To remain competitive in a dynamic market environment, offering cost-effective products is essential.

Local manufacturing to reduce operational expenses is a vital strategy adopted by many producers, enabling better pricing for customers and expanding market reach. Recently, the whole milk powder sector has delivered considerable value to the food industry. Prominent companies like Nestlé S.A., Danone S.A., Lactalis Group, Fonterra Cooperative Group Limited, Royal FrieslandCampina N.V., Dean Foods, Arla Foods, Kraft Heinz Company, Saputo Inc., Parmalat S.p.A., Amul, Jenlebao, and Natural Foods continue to invest in R&D to meet growing demand.

Danone, recognized as a global leader in multi-local food and beverages focused on health, offers products in categories such as Essential Dairy & Plant-Based Products, Water, and Specialized Nutrition. The company aims to be among the first multinationals to earn B Corp™ certification by 2025. Its portfolio includes internationally known brands like Actimel, Activia, Alpro, Aptamil, Danette, Nutricia, Nutrilon, Volvic, Evian, and Danonino. In July 2022, Danone launched a Dairy and Plants Blend baby formula catering to vegetarian, flexitarian, and plant-based dietary preferences, combining trusted dairy nutrition with selected plant proteins, fats, and fibers.

Amul, an Indian dairy cooperative based in Gujarat and established in 1946, operates under the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), which collectively represents around 3 million milk producers. India has emerged as the world’s largest milk producer, supported by over 15 million milk producers organized into approximately 144,500 cooperative societies. In November 2021, Amul invested USD 55.7 million in four projects, including expanding the capacity of its AmulFed Dairy milk powder factory from 3.5 million liters per day to 5 million liters.

Prominent Companies in the Whole Milk Powder Market

Nestlé S.A.
Danone S.A.
Lactalis Group
Fonterra Cooperative Group Limited
Royal FrieslandCampina N.V.
Dean Foods
Arla Foods
Dairy Farmers of America Inc.
Kraft Heinz Company
Saputo Inc.
Parmalat S.p.A.
Amul
Jenlebao
Natural Foods

Recent Industry Developments

December 2022: Chinese dairy producer Jenlebao launched "Le Gao," a new milk powder line fortified with 1200mg calcium per 100g, targeting middle-aged and elderly consumers with calcium absorption benefits.
March 2022: Natural Foods introduced an organic oat milk powder available in various sizes from 1 lb to 50 lbs, packaged in resealable, freezer-safe pouches with a shelf life of two years.
February 2021: Hydroxycut launched "CUT Energy," a clean energy drink formulated for fitness enthusiasts, regular energy drink consumers, and weight management seekers.

Market Segmentation

By Type:

Organic
Conventional

By Application:

Bakery & Confectionery
Infant Nutrition
Nutritional Foods
Beverages
Others

Regional Breakdown

North America: U.S., Canada
Europe: Germany, France, U.K., Italy, Spain, Rest of Europe
Asia-Pacific: China, Japan, India, Australia, South Korea, Rest of Asia-Pacific
Rest of the World: Middle East, Africa, Latin America

AI and Machine Learning Integration, American Marketing Association (AMA), Associate Consultant, Associate Partner (Consulting), Brand Awareness/Perception Studies, Branding Research, Case Studies, Competitor Analysis, Competitor Research, Comprehensive Approach, Consultant, Consulting/Consultancy, Consistency and Brand Alignment, Cost-Effectiveness, Council of American Survey Research (CASRO), Customer Journey Maps (CJM), Customer Research, Customer Understanding, Data Analysis, Data Collection, Digital Transformation Consulting, Director of Market Research, Economic Consulting, Efficiency, Enhanced Decision-Making, ESG (Environmental, Social, Governance) Consulting, ESOMAR, Exploratory Research, Financial Advisory, Flexible Models and Specialization (Consulting), Human Element (Consulting), Human Resources (HR) Consulting, Implementation Consulting, In-house Market Research Capabilities, Insights Analyst, Insights Generation, Integrated Services, Intern (Consulting), IT/Technology Consulting, Manager (Consulting), Market Research, Market Research Analysts, Market Research Reports, Market Segmentation Reports, Marketing Data Analyst, Marketing Research Association (MRA), Observational Research, Optimized Resource Allocation, Partner (Consulting), Personalized Solutions (Consulting), Primary Research, Problem Solving, Product Research, Product Research Analyst, Qualitative Research, Qualitative Research Assistant, Qualitative Research Consultants Association (QRCA), Quantitative Research, Real-Time Data Analytics, Remote Work (Consulting), Risk Consulting, Risk Reduction, Secondary Research, Senior Associate Consultant, Senior Manager (Consulting), Social Media Listening, Specific Research, Strategic Plans, Strategy Consulting, Sustainability Consulting, SWOT Analysis, Target Market/Audience.

Executive Summary
1.1 Market Attractiveness Analysis
1.1.1 Global Whole Milk Powder Market by Drying Method
1.1.2 Global Whole Milk Powder Market by Category
1.1.3 Global Whole Milk Powder Market by Application
1.1.4 Global Whole Milk Powder Market by Region
Market Introduction
2.1 Definition
2.2 Scope of Study
2.3 Research Objectives
2.4 Market Structure
2.5 Key Buying Criteria
Research Methodology
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
3.5 Forecast Model
3.6 Assumptions
Market Insights
Market Dynamics
5.1 Introduction
5.2 Drivers
5.2.1 Wide Application Scope
5.2.2 Increasing Consumption of Chocolate
5.2.3 Drivers Impact Analysis
5.3 Restraints
5.3.1 Increasing Lactose Intolerance
5.3.2 Fluctuating Raw Material Prices
5.3.3 Restraints Impact Analysis
5.4 Opportunities
5.4.1 Emerging Economy Revenue Pockets
5.4.2 Rising Demand for Organic Food Products
Market Factor Analysis
6.1 Value Chain Analysis
6.1.1 Raw Material Procurement
6.1.2 Processing
6.1.3 Packaging
6.2 Supply Chain Analysis
6.3 Porter’s Five Forces Model
6.3.1 Threat of New Entrants
6.3.2 Bargaining Power of Suppliers
6.3.3 Bargaining Power of Buyers
6.3.4 Threat of Substitutes
6.3.5 Intensity of Rivalry
6.4 Impact of COVID-19 Pandemic
6.4.1 Pricing Variation Since Jan 2022
6.4.2 Supply Chain Impact
6.4.3 Market Growth Changes
6.4.4 Effects on Application Areas
6.4.5 Country-wise COVID-19 Cases & Deaths
Whole Milk Powder Market by Drying Method
7.1 Overview & Market Forecast (2023–2032)
7.2 Spray Drying: Regional Estimates & Forecast
7.3 Freeze Drying: Regional Estimates & Forecast
7.4 Others: Regional Estimates & Forecast
Whole Milk Powder Market by Category
8.1 Overview & Market Forecast (2023–2032)
8.2 Conventional: Regional Estimates & Forecast
8.3 Organic: Regional Estimates & Forecast
Whole Milk Powder Market by Application
9.1 Overview & Market Forecast (2023–2032)
9.2 Bakery & Confectionery: Regional Estimates & Forecast
9.3 Dairy & Frozen Desserts: Regional Estimates & Forecast
9.4 Sweet & Savory Snacks: Regional Estimates & Forecast
9.5 Infant Nutrition: Regional Estimates & Forecast
9.6 RTE & RTC Meals: Regional Estimates & Forecast
9.7 Beverages: Regional Estimates & Forecast
9.8 Others: Regional Estimates & Forecast
Global Whole Milk Powder Market by Region
10.1 Overview
10.2 North America
10.2.1 US
10.2.2 Canada
10.2.3 Mexico
10.3 Europe
10.3.1 Germany
10.3.2 UK
10.3.3 France
10.3.4 Spain
10.3.5 Italy
10.3.6 Rest of Europe
10.4 Asia-Pacific
10.4.1 China
10.4.2 Japan
10.4.3 India
10.4.4 Australia & New Zealand
10.4.5 Rest of Asia-Pacific
10.5 Rest of the World
10.5.1 South America
10.5.2 Middle East
10.5.3 Africa
Competitive Overview
11.1 Introduction & Market Strategy Analysis
11.2 Competitive Benchmarking
11.3 Key Developments & Growth Strategies
11.3.1 Acquisitions
11.3.2 Expansions
11.3.3 Agreements
11.3.4 Investments
Company Profiles
12.1 Fonterra Co-operative Group Limited
12.2 Arla Foods AMBA
12.3 Glanbia PLC
12.4 Agropur
12.5 Lactalis Group
12.6 Westland Milk Products
12.7 Dairy Farmers of America, Inc.
12.8 Carbery Group Ltd.
12.9 California Dairies, Inc.
12.10 Maple Island Inc.
References
List of Tables

Report Research Methodology

At our global market research firm, we use advanced analytical tools and methodologies to deliver precise, data-driven insights. Our experienced analysts provide comprehensive research reports equipped with actionable strategies that can generate measurable business outcomes. We use a combination of top-down and bottom-up approaches to examine the market from multiple perspectives.

This dual approach allows for thorough segmentation and enables a deep-dive analysis of each individual market segment.

We also adopt data triangulation methods to cross-validate data from various sources. This ensures our clients receive well-rounded, accurate market insights. The key elements of our research methodology include:

Exploratory Data Mining

We begin with an extensive data collection process, gathering raw information that is rigorously filtered to retain only what is relevant. This filtered data is verified for authenticity before being used further. In addition to new data, we also integrate validated insights from our internal database of previous reports and research studies.

Our extensive in-house data repository, along with access to reliable paid databases, forms the foundation for robust research outputs.

Market Landscape Understanding

To gain a holistic view of the market, we analyze both historical data and current trends. Our sources include industry stakeholders such as distributors and suppliers, in addition to credible government portals and official reports.

We also utilize qualitative inputs such as journal publications, survey responses, and customized questionnaires. Emphasis is placed on analyzing key industry dynamics like drivers, restraints, and economic factors. All collected data undergoes stringent validation and is refined using best-in-class cross-verification techniques.

Data Collection Matrix

Research Tools & Models

We use simulation-based models and business intelligence (BI) dashboards to deliver real-time statistics and predictive insights. Clients also benefit from our online reporting tools, which offer access to KPIs, brand performance data, and embedded analytics.

Our research models are tailored based on each client's unique needs. The datasets include market dynamics, technological developments, pricing trends, and application landscapes, all of which feed into forecasting models.

We provide both short-term econometric analysis and long-term technology market forecasts, helping clients seize emerging opportunities. By comparing variables like technological advancement, product innovation, and capital flow, we can assess their impact over the forecast period.

Our analysts apply correlation, regression, and time-series analysis to provide reliable business forecasts. They also account for external factors such as regulatory landscapes, technological shifts, and economic indicators.

We analyze demographic data regionally and then consolidate it to provide a “glo-cal” (global + local) perspective. Every report is curated to deliver actionable insights with precision and speed. Our team closely collaborates with clients throughout the research process—from market exploration to strategy execution.

Forecasting Parameters

We assign different weightages to forecasting factors to quantify their influence on market dynamics. This ensures a transparent and measurable projection of market trends. Parameters include:

Key market drivers and restraints, including their current and projected impact
Raw material availability and pricing trends
Regulatory frameworks and expected policy changes
Current and future production capacity through 2027

Primary Validation

The final stage of the research process involves market forecasting and expert validation. In-depth interviews are conducted with senior decision-makers and industry veterans to verify the research assumptions and findings.

We perform face-to-face and telephonic interviews with professionals across the value chain—suppliers, distributors, vendors, and end-users—to ensure unbiased and well-rounded insights. With a multilingual team, we conduct global interviews seamlessly.

These expert interactions enrich our reports with real-world context, enhancing their reliability and credibility. Our trained researchers engage with Key Industry Participants (KIPs), including:

Established market leaders
Raw data providers
Network partners like resellers and distributors
End-user representatives

Objectives of Primary Research

To confirm the accuracy and relevance of collected data
To understand current market conditions and forecast future trends

Industry Analysis Matrix