Global Macro Brewery Equipment Market: Analysis and Forecast by Product, Beer Type, and Region (2020–2025)
Report ID: GMRI0004 | Published Date: Dec 2020 | Report Format: PDF
Price : $3549
Market Growth Outlook Summary
The global macro brewery equipment market is projected to grow by approximately USD 852.78 million between 2020 and 2025, with an anticipated compound annual growth rate (CAGR) of 2.36% during the forecast period.
This market analysis offers crucial insights into the industry's recovery and evolution in the aftermath of the COVID-19 pandemic, aiding businesses in refining their strategic planning. The study includes comprehensive segmentation based on product types—such as fermentation systems, brewhouse machinery, filling and packaging units, and milling solutions—as well as beer categories, including lager and others. It also breaks down the market by region, covering Europe, North America, Asia-Pacific, South America, and the Middle East & Africa.
Additionally, the report outlines key trends and dynamics without focusing on specific manufacturers or suppliers.
The macro brewery equipment market is projected to grow by USD 852.78 million between 2020 and 2025, with the market expanding at a compound annual growth rate (CAGR) of 2.36%.
This market research report offers critical insights into the impact of COVID-19 on the industry, enabling businesses to reassess and refine their strategies accordingly. It provides a thorough segmentation of the macro brewery equipment market by product categories—including fermentation equipment, brewhouse equipment, filling and packaging equipment, and milling equipment—as well as by beer type, such as lager and others. The report also covers geographic regions including Europe, North America, Asia-Pacific (APAC), South America, and the Middle East & Africa (MEA). Additionally, it profiles key market players such as Alfa Laval AB, Buhler AG, CIMC ENRIC Holdings Ltd., DCI Inc., Della Toffola Spa, GEA Group AG, KHS GmbH, KRONES AG, LEHUI, and MEURA SA, among others.
What Will the Macro Brewery Equipment Market Size Be During the Forecast Period?
You can download a free report sample to access the macro brewery equipment market size projections for the forecast period along with other vital statistics.
Key Drivers, Trends, and Challenges in the Macro Brewery Equipment Market
According to research findings, the market experienced a neutral effect during and after the COVID-19 pandemic. One of the primary factors fueling market growth is the portfolio expansion by large-scale brewing companies. However, challenges related to high gravity brewing (HGB) and accelerated conditioning processes may restrain the market's advancement. Our analysts have examined historical data to identify key growth drivers and the effects of the pandemic on the macro brewery equipment sector. A comprehensive understanding of these drivers will assist businesses in defining objectives and enhancing marketing tactics to secure a competitive advantage.
Key Market Driver
A major growth driver is the expansion of product portfolios by leading macro breweries. Globally, craft breweries present significant competition, prompting many macro brewers to diversify their offerings by including beers that emulate traditional craft styles. For example, well-known craft-style brands owned by major macro breweries include Blue Moon Brewing and Jacob Leinenkugel Brewing from MillerCoors, as well as Shock Top and Goose Island Beer under Anheuser-Busch InBev. These companies actively introduce new beer variants to strengthen their market presence. In June 2020, Goose Island Beer launched a new hoppy blonde ale called Sunshine Tomorrow Blonde. Such product innovations are expected to increase demand for new processing lines, which in turn drives the need for macro brewery equipment during the forecast period.
Key Market Trend
An increasing emphasis on automated temperature monitoring systems is a prominent trend shaping the macro brewery equipment market. Since fermentation is a critical stage in beer production that requires precise temperature and pressure control, many macro brewers adopt automated systems to maintain optimal conditions. These systems utilize computer programs to monitor fermentation, ensuring consistent beer quality and flavor before the product undergoes cold filtration and bottling. Data from temperature sensors are recorded with time and date stamps and transmitted to a base station, enabling remote monitoring and adjustments via network connectivity. This automation enhances efficiency and consistency across the brewing process, benefiting macro breweries significantly.
Key Market Challenge
One of the major challenges hindering market growth is the use of high gravity brewing (HGB) and accelerated conditioning techniques. Although HGB reduces production costs by creating wort with higher sugar concentrations, it can negatively impact beer quality. Issues such as decreased head retention, persistent haze, increased ester production, and higher levels of fusel alcohols may arise. Additionally, beers produced through HGB tend to have a diluted aroma and flavor profile compared to traditionally brewed beers, which may lead to lower consumer demand and negatively affect sales revenue. These quality concerns could restrict the growth of the macro brewery equipment market during the forecast period.
This report also highlights emerging trends and challenges that could have substantial impacts on market development, offering actionable insights to help companies formulate effective growth strategies for 2021–2025.
Parent Market Overview
The macro brewery equipment market falls under the broader industrial machinery sector. Our research covers external factors influencing the parent market's growth potential, which will directly affect the growth trajectory of the macro brewery equipment segment during the forecast period.
Leading Market Players
The competitive landscape includes key vendors such as:
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Alfa Laval AB
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Buhler AG
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CIMC ENRIC Holdings Ltd.
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DCI Inc.
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Della Toffola Spa
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GEA Group AG
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KHS GmbH
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KRONES AG
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LEHUI
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MEURA SA
This study examines the successful strategies adopted by these players, noting that the market is fragmented, with companies pursuing both organic and inorganic growth approaches to strengthen their market positions.
Product Insights and Updates
Alfa Laval AB, for example, offers macro brewery equipment designed to enhance brewing flexibility and control, enabling a wider variety of beer styles while reducing water consumption during the brewing process by up to 80%. To capitalize on emerging opportunities and recover from the pandemic's effects, market participants should prioritize growth in rapidly expanding segments while maintaining their foothold in slower-growing areas.
The report provides detailed profiles of prominent vendors, covering aspects such as manufacturing capabilities, sustainability initiatives, and future outlook.
Value Chain Analysis
Extensive value chain insights are presented to help vendors optimize profit margins and evaluate business strategies throughout the macro brewery equipment market’s lifecycle. Understanding the entire value chain enables companies to reduce costs and improve customer service quality, strengthening their competitive advantage during the forecast period.
Manufacturers are also adopting innovative approaches to maintain sustainable market positions and foster long-term growth.
During the forecast period, North America is anticipated to account for 35% of the overall market growth in the macro brewery equipment sector, with the United States serving as the dominant market within this region. The pace of market expansion in North America is expected to outstrip that of the Middle East and Africa (MEA) region.
Europe also plays a significant role in market growth, largely driven by the widespread popularity of beer as a beverage choice. Factors such as a rising number of female consumers, evolving lifestyle preferences, and an increasing demand for craft beers are key contributors to the region’s market development. The market research report offers comprehensive insights into competitive dynamics, potential marketing gaps, and regional growth prospects that vendors can leverage to formulate effective business strategies.
Impact of COVID-19 and Recovery Outlook
The brewing industry in Europe has encountered disruptions due to the COVID-19 pandemic, particularly in countries like Italy, Spain, Germany, and France, where brewery operations faced setbacks. These challenges constrained market growth in 2020. Nevertheless, with the successful containment of the virus and easing of lockdown measures, the regional market is projected to rebound and experience growth throughout the forecast period.
Fermentation equipment is expected to contribute significantly to the growth of the macro brewery equipment market throughout the forecast period. Many manufacturers are increasingly developing solutions that optimize fermentation efficiency. For example, GEA Group has introduced the ECO-FERM system, which enhances natural convection during fermentation, thereby cutting down fermentation and maturation periods by as much as 25%. The availability of such advanced systems is driving higher demand for fermentation equipment among large-scale breweries.
In addition to these factors, the impact of the COVID-19 pandemic has either decelerated or accelerated the demand for certain products and services within the industry. This report includes precise forecasts regarding the contribution of each market segment to the overall macro brewery equipment market size and provides actionable insights into how each segment has been influenced by the post-pandemic landscape.
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