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Customize Premixes Market : Global Industry Analysis and Forecast (2025-2032)

Report ID: GMRI00014    |      Published Date: May 2021      |        Report Format: PDF
Price :   $3549

Customized Premixes Market Overview

The global customized premixes market was valued at approximately USD 2.01 billion in 2024. It is projected to grow at a compound annual growth rate (CAGR) of 5.9% between 2025 and 2032, reaching an estimated USD 3.19 billion by the end of the forecast period.

Customized premixes are tailored blends of essential nutrients—including vitamins, minerals, amino acids, nucleotides, nutraceuticals, and dietary fibers—designed to meet specific health and nutritional needs. The demand for these formulations is rising significantly, driven by growing consumer awareness around health and wellness, as well as an increasing preference for fortified and functional food products.

Customize Premixes Market Dynamics

A key growth driver for the customized premixes market is the rising consumer inclination toward healthier food and beverage choices. Food fortification is increasingly embraced due to its numerous health benefits—such as improved nutrition, support for bodily functions, and as a rich source of essential nutrients like iron, zinc, and various vitamins. According to an MMR study, nearly 50% of consumers prefer foods enriched with additional nutrients, and in 2024, global sales of fortified food and beverages reached USD 48 billion. The surge in demand for functional foods—such as those containing vitamins, minerals, fruits, vegetables, nuts, seeds, and whole grains—is further accelerating market expansion.

However, the market faced several challenges during the COVID-19 pandemic. Disruptions in supply chains, raw material shortages, and distribution issues significantly impacted operations. Additionally, fluctuating prices, misleading food labeling, and lockdown-induced limitations acted as growth restraints.

Despite these challenges, the market is brimming with opportunities. The growing consumption of fortified food and drinks, a shift toward healthier lifestyles, and increased health awareness present significant potential. Companies are heavily investing in research and development (R&D) to create innovative products. Furthermore, the post-pandemic demand for essential nutrients, especially vitamins and minerals, continues to push market growth forward.

Key Trends

A notable trend shaping the market is the rising preference for ready-to-eat (RTE) and nutrient-dense fortified foods. Additionally, there is growing demand for nutritional bars and specialty animal feed, driven by consumers seeking convenient and health-enhancing options.

Global Customize Premixes Market Segment Analysis

By Nutrients:

The market is segmented into Vitamins, Minerals, Amino Acids, and Nucleotides. In 2024, vitamins held the largest share—35%—within this segment. The popularity of vitamins is attributed to their role in supporting bone health, vision, skin, and overall bodily repair functions. The rising interest in sports nutrition and dietary supplements has further fueled demand. Notably, the global vitamin market is projected to grow at a CAGR of 7.0%, reaching USD 190 billion by 2032. Demand for vitamin D alone has seen a 10% increase over the past 10 months, reflecting the growing awareness of immune support.

By Application:

The application segments include Dairy Products, Food & Beverages, Cereals, Nutritional Products, and Bakery & Confectionery. In 2024, the Food & Beverages category dominated with a 45% market share. Customized premixes are extensively used in this segment for developing fortified products such as almond milk, soy-based goods, bakery items, grains, and eggs. They're also commonly incorporated into beverages like fruit juices, cashew milk, and energy drinks.

By Functionality:

The functionality-based segmentation includes Bone Health, Immunity, and Energy. Among these, the Energy segment led the market in 2024, with a 30% share. This dominance stems from the increasing demand for nutritional, natural, and energy-boosting products that aid in critical bodily functions such as blood circulation and cell regeneration.

Customize Premixes Market, by Region

North America (United States, Canada and Mexico) Europe (UK, France, Germany, Italy, Spain, Sweden, Austria and Rest of Europe) Asia Pacific (China, South Korea, Japan, India, Australia, Indonesia, Malaysia, Vietnam, Taiwan, Bangladesh, Pakistan and Rest of APAC) Middle East and Africa (South Africa, GCC, Egypt, Nigeria and Rest of ME&A) South America (Brazil, Argentina Rest of South America)

Customize Premixes Market, Key Players

1. DSM nutritional products

2. Farbest brands

3. Fuerst day Lawson ltd

4. Glanbla plc

5. Hexagon nutrition

6. Jubilant life sciences ltd

7. Manisha pharmo plast pvt

8. Mirpain gida san

9. Nature’s logic

10. Nuttrifusion llc

11. PD navkar bio chem.

12. Prinova group

13.The wright group

14.Watson Inc.

15.AQC chem lab

16.Utrix s.a.l

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