Europe Barbecue Grill Market Dynamics

The Europe barbecue grill market is projected to experience substantial growth over the forecast period, driven by the rising popularity of cookouts and barbecue activities, particularly during weekends and summer vacations. A survey by Idealo, a prominent Europe-based magazine company, indicates a significant trend toward summertime barbecue gatherings as a preferred leisure activity.

Another key factor influencing the market is the increasing demand for electric barbecue grills. The market is expected to gain traction in the coming years as consumers shift from traditional gas or charcoal grills to electric models. This transition is fueled by the advanced features of electric grills, such as compact design, portability, and appealing aesthetics. These grills offer versatility, with the option to use them with or without a stand, making them a cost-effective solution for both indoor and outdoor cooking.

However, the preference for the authentic flavor provided by traditional grilling methods may hinder the adoption of electric grills, particularly in the early part of the forecast period (2021–2024). Over the long term, the environmental benefits, ease of use, and portability of electric grills are anticipated to drive their demand in the Europe barbecue grill market.

Europe Barbecue Grill Market Segmentation

By Type

• Charcoal

• Gas/Charcoal Combo

• Gas

• Electric

• Smoker

• Other

By Usage

• Enterprise Usage (B2B)

• Personal Usage (B2C)

By Price Range

• <€50

• €50–€100

• €100–€200

• €200–€300

• €300–€500

• €500–€700

• €700–€1,000

• €1,000–€1,500

• €1,500–€2,000

• €2,000

By Sales Channel

• Online Channel

• Offline Channel

By Country

• Germany

• Italy

• Russia

• Spain

• Ukraine

• France

• Rest of Europe

Europe Barbecue Grill Market: Company Profiles and Competitive Landscape

Key players in the market include:

• Argos Limited

• LANDMANN GmbH & Co. Handels-KG

• Copreci

• Campingaz

• Barbecook

• Bull Europe Limited

• Thüros GmbH

• Royal Gourmet Corporation

• Weber-Stephen Products LLC

• The Middleby Corporation LLC

• Traeger Pellet Grills, LLC

• Broilmaster

• The Coleman Company, Inc.

• Spectrum Brands, Inc.

• FIRE MAGIC

• Char-Broil LLC

• Kenmore

• LANDMANN

• Onward Manufacturing Company Ltd.

• De' Longhi Appliances S.r.l.

• Roller Grill International S.A.S

• Lynx Grills, Inc.

• ElectriChef

• Masterbuilt

• Sub-Zero Group, Inc.

• American Outdoor Grill

• KingCamp

By Type: The charcoal barbecue grill segment is expected to register the highest growth rate during the forecast period, driven by a growing preference for the authentic taste that charcoal grills provide. In 2020, charcoal grills held the largest market share and are projected to maintain significant growth throughout the forecast period. Their popularity stems from the authentic flavor they impart, coupled with their widespread availability. Companies are introducing innovative charcoal grill designs in the European market, offering benefits such as compact size, ease of use, and low maintenance. For example, in January 2021, NOMAD, a Dallas-based barbecue grill manufacturer, launched a charcoal-operated grill suitcase in Europe, blending modern innovation with traditional cooking methods and offering various customer benefits.

By Country: Germany held the largest share of the Europe barbecue grill market in 2020, attributed to rising disposable incomes. Geographically, Germany is expected to maintain its lead and exhibit the highest growth rate during the forecast period. In 2020, Germany accounted for approximately 20% of the total regional market revenue, driven by the high frequency of barbecuing compared to other European countries. This trend is likely to continue, solidifying Germany’s dominance in the market.

The market is predominantly concentrated in Western Europe, with countries such as Germany, the U.K., France, Italy, and Poland leading due to the growing trend of indoor and outdoor barbecue activities with family and friends. Rising disposable incomes across Europe, driven by regional development, are expected to further propel market growth during the forecast period.

Market Dynamics: Drivers, Restraints, Opportunities, and Challenges

Drivers

• Increasing popularity of barbecue activities due to evolving lifestyles

• Rising demand for electric barbecue grills

Restraints

• High initial investment costs

• Presence of numerous established competitors

Opportunities

• Growing social media influence and the trend of barbecue activities for leisure

Note: The report includes a detailed analysis of challenges and market dynamics.

COVID-19 Impact on the Europe Barbecue Grill Market

The COVID-19 pandemic had a mixed impact on the Europe barbecue grill market. On the positive side, restaurant closures led to a surge in home cooking, with many people turning to barbecue activities as a pastime, boosting market growth. However, the commercial use of barbecue grills in restaurants and clubs was negatively affected by lockdowns. Additionally, manufacturing and sales channels faced disruptions due to industrial shutdowns during the pandemic.

Key Trends in the Europe Barbecue Grill Market

• Manufacturers are focusing on innovative grill designs, vibrant colors, and integration with advanced barbecue accessories.

• Portability and ease of use are increasingly sought-after features, particularly for residential grills, alongside demand for eco-friendly and user-friendly alternatives.

• The rise of flattop grills, which cook food without direct flame exposure, is an emerging trend in the market.

• Changing lifestyles have led to a rise in outdoor activities such as camping and hiking, increasing spending on barbecue equipment and accessories.

Recent Developments and Investments

• In August 2021, Argos Limited, a retailer in the U.K. and Ireland, lowered the price of its La Hacienda square fire pit by £5, setting it at £25 to compete with fire pits from Aldi and Wilko in the European market.

• In November 2020, Copreci S. Coop, a leading home appliance component manufacturer, acquired Defendi Italia’s gas valve manufacturing and control assets.

Additional Insights Provided in the Report

• Comprehensive value chain analysis

• Sector overview

• Opportunity mapping for the Europe barbecue grill market

• Positioning matrix for key players

• Strategic benchmarking heat map

• Market trends

• Regulatory framework

• COVID-19 impact analysis

• Product comparison

• Pre- and post-COVID-19 market impact

• Competitive landscape analysis